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www.revlon.com
Key Personnel: Michelle Peluso, chief executive officer; Will Cornock, chief strategy and transformation officer
Major Products: Revlon—color cosmetics, Colorsilk hair color; Elizabeth Arden—skin care, color and fragrances, Elizabeth Arden Pro; Almay cosmetics; American Crew grooming products; Nail Care—CND, Cutex and SinfulColors; Mitchum antiperspirant and deodorant; Fragrances—Britney Spears, Christina Aguilera, Elizabeth Taylor, John Varvatos, Juicy Couture
New Products: To be launched—Ice Spice fragrance (2026)
Comments: Out of bankruptcy and out from under Ron Perelman, Revlon Group Holdings finished 2024 with a slight decline in sales and a new CEO. Michelle Peluso replaced interim CEO Liz Smith in November. Smith remains executive chair. Prior to joining Revlon, Peluso was with CVS Health, where she served as co-president of CVS Pharmacy.
Revlon is back in the celebrity fragrance business. In May, it announced a partnership with four-time Grammy-nominated artist, Ice Spice. The licensing deal reflects Revlon’s renewed focus on accelerating its fragrance business. As part of the agreement, Ice Spice will partner with Revlon’s experts to develop a bespoke fragrance line, which will embody her unique style. The first highly anticipated fragrance is slated for release in 2026.
“We are delighted to embark on this exciting new chapter with viral sensation and powerhouse talent, Ice Spice. She is bold and innovative, just like Revlon, making this a perfect match,” said Peluso. “This deal also marks a major step in the revitalization of Revlon’s fragrance business and for the company’s ambitious growth plans. Transforming our fragrance business with groundbreaking deals like this not only strengthens our portfolio but also allows us to reach new audiences. I can’t wait to see what we create together.”
For her part, the entertainer noted she’s been a lifelong fan of Revlon.
“I am so excited to be partnering with them on my first fragrance,” said Ice Spice. “Revlon is an iconic brand that has a long history of innovation, and I am honored to work together with them to develop my fragrance line that embodies me and inspires fans to embrace their individuality.”
Revlon’s fragrance portfolio includes marquee brands such as Elizabeth Arden, Juicy Couture, John Varvatos, Geoffrey Beene, Lucky Brand, Christina Aguilera and Elizabeth Taylor.
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